Miranda May Kerr (born 1983) is an Australian model. She rose to prominence in 2007 as one of the Victoria’s Secret Angels. Kerr was the first Australian Victoria’s Secret model and also represented the Australian department store chain David Jones. She has launched her own brand of organic skincare products, KORA Organics, and has written a self-help book.
Miranda Kerr began modelling in the fashion industry when she was 13, winning the 1997 Dolly magazine model search competition. Since 2008, Kerr has consistently ranked on the Forbes list of highest earning models.
At age 13, Kerr entered and won the 1997 annual Dolly magazine/Impulse model competition. She was flown to Sydney a week before her 14th birthday to shoot for the magazine. Upon Kerr’s win, local media expressed “concerned outrage” at her young age. The controversy raised concerns about the glorification of young girls within the fashion, beauty, and entertainment industries.
Miranda Kerr signed to Chic Management’s Sydney division. She received considerable commercial exposure after a series of beachwear ads predominantly for Australian surf chain Billabong, in which Kerr modelled surf brands Tigerlily, Roxy, Billabong Girls, and One Teaspoon. Kerr was also the brand ambassador of Australia’s most recognised swimwear brand, Seafolly in 2001. This increased her profile in the Australian and Asian markets, after which Kerr relocated to New York where she became co-owner of the Bowery Ballroom.
In New York, Kerr had a multitude of runway appearances and then signed with NEXT Model Management in early 2004. From there, she was booked for runway and print campaigns for labels, including Alex Perry, Baby Phat, Lisa Ho, Voodoo Dolls, Levi’s, Bettina Liano, Nicola Finetti, L.A.M.B., Heatherette, Betsey Johnson, Trelise Cooper, Jets, John Richmond, Blumarine Swimwear, Neiman Marcus, Seafolly Swimwear, Anna Molinari, Rock and Republic, Roberto Cavalli, and Ober Jeans. Kerr was also booked for print in magazines such as Elle, Australian Vogue and Harper’s Bazaar, and was featured in Australian television advertisements for clothing and hair-removal products.
In early 2006, Kerr appeared on the TV show Project Runway, modelling clothes for contestant Daniel Vosovic’s final collection. She signed a contract with cosmetics firm Maybelline New York. Along with several other Victoria’s Secret and Next agency models, Kerr was also featured in a music video for the single “Number One” by artists Kanye West and Pharrell.
Following her success with Maybelline, Kerr became the first Australian model to be offered a contract with Victoria’s Secret in 2007. Upon her acceptance, she became the first ever Australian Victoria’s Secret Angel joining models Alessandra Ambrosio, Karolína Kurková, Adriana Lima, Selita Ebanks, Izabel Goulart, and Heidi Klum. Before becoming an Angel in 2007, Kerr was already picked to become the successor of Alessandra Ambrosio as the face of PINK in 2006. Kerr’s popularity continued to increase as one of the globally recognised Angels when she appeared in the Victoria’s Secret 2006 every year till 2009 televised runway shows, which aired on four continents.
In 2007, Kerr signed on as the face of Californian fashion retailer Arden B. After debuting in their spring and summer ad campaigns, Kerr returned for their fall 2007 campaign, shot by fashion photographer Diego Uchitel. Following her modeling success with Victoria’s Secret, Kerr made a small guest appearance in the CBS sitcom How I Met Your Mother alongside fellow Angels Adriana Lima, Marisa Miller, Alessandra Ambrosio, Heidi Klum and Selita Ebanks.
In 2008, Kerr became the new face of the fragrance Clinique Happy and signed a six-figure deal to be the new face of Australian department store David Jones, replacing model Megan Gale. She also appeared on the cover of British Harper’s Bazaar. Earning an estimated $3.5 million over the previous 12 months, Forbes placed Kerr at No. 10 on the list of the world’s top-earning models.
In June 2009, Kerr posed naked, chained to a tree, for an issue of Rolling Stone Australia, to raise awareness for the endangered koalas. In August, Kerr released an inspirational self-esteem, self-help book, Treasure Yourself. Treasure Yourself is aimed at female teenagers. In October, Kerr launched her own brand of organic skincare products, KORA Organics, with George Moss and became the face for the company. She also shot a spring/summer ad campaign for XOXO. Kerr appeared in Forbes 2009 list of the world’s highest-paid models, ranking at No. 9 with estimated earnings of $3 million. She left NEXT Model Management and signed with IMG Models. She then ended the year walking in the annual Victoria’s Secret Fashion Show.
Kerr appeared in the 2010 Pirelli Calendar, photographed by Terry Richardson in Bahia, Brazil. Previously better known for her Victoria’s Secret status rather than her high fashion work. She appeared on the Forbes 2010 list of the world’s highest-paid models, ranking at No. 9 where she earned $4 million.
In January 2011, Kerr became the first pregnant model for Vogue when featured in Vogue Australia, being six months pregnant at the time of the shoot. In January 2012, she was named ambassador for Qantas. In March, Kerr walked for Chanel and Miu Miu at Fall/Winter Paris Fashion Week. She was featured on the June cover of Numéro Tokyo, shot by Nino Muñoz. In August, Kerr appeared on the cover of Vogue Turkey and in November, was named the new face of high street brand Mango, replacing Kate Moss for its spring/summer 2013 campaign. Kerr placed at No. 7 in Forbes 2012 list of the world’s highest-paid models with earnings of $4 million
In 2013, Kerr headlined the April issue of Vogue Australia and the July issue of Vogue Korea. She was ranked No. 2 in Forbes 2013 list of the world’s highest-paid models, with estimated earnings of $7.2 million, which is $3.2 million more and a jump of five places in the list from the previous year. In October, Kerr was named the face of Austrian crystal house Swarovski for their fall 2013 campaign, and that December she starred in social shopping website Shop Style’s first national campaign.
In February 2014, Kerr became the face of Swedish clothing brand H&M. She then featured in high-profile campaigns for Reebok and Wonderbra. In March, Kerr opened and closed for Sonia Rykiel at Fall/Winter Paris Fashion Week Kerr modelled for the covers of the May issue of Vogue Taiwan and the July issue of Vogue Australia. She was among the 50 models on the September cover of Vogue Italia, celebrating the magazine’s 50th anniversary. She was also prominently featured in the November, 15-year anniversary issue of Vogue Japan, shot by Mario Testino. Kerr ranked No. 3 on the 2014 Forbes list of highest earning models, earning an estimated $7 million.
Kerr was the cover model for the February 2015 issue of American Harper’s Bazaar, shot by Richardson. She also covered the March issue of Australian Harper’s Bazaar, shot by Kai Z Feng. Kerr ranked No. 6 on the 2015 Forbes list of highest earning models, earning an estimated $6.5 million. She then appeared on the December cover of Vogue Thailand.
Kerr began 2016 fronting Riccardo Tisci’s Spring/Summer campaign for Givenchy, alongside models including Joan Smalls, Natalia Vodianova and fellow Australian, Gemma Ward. Her January/February cover for Australian Harper’s Bazaar sparked controversy, depicting a nude Kerr under the cover line “What Lies Beneath.” The cover was later pulled from the national supermarket chain, Coles. She also featured on international covers of Elle, Harper’s Bazaar, Madame Figaro and L’Officiel. Kerr ranked No. 10 on the 2016 Forbes list of highest paid models, earning an estimated $6 million.
Miranda Kerr has frequently been said to be one of the sexiest women in the world. Models.com ranks her number 4 on the Top 20 sexiest models. She has been ranked in FHM’s ‘100 Sexiest Women’ poll at No. 56 in 2009, No. 36 in 2010, No. 44 in 2011, No. 51 in 2012, No. 56 in 2013 and No. 48 in 2014. Kerr was named one of the “100 Hottest Women of All-Time” by Men’s Health beating the likes of Audrey Hepburn, Grace Kelly and Sophia Loren.
Kerr’s model trademark is her dimples. Celebrity photographer Russell James stated.